What does active film promotion consist of?
Knowing the medias preferences as well as that of the individual journalists.
Knowing how to distribute informative material - text and graphics, video, etc...- when necessary.
There is no use in getting ahead or falling behind when it come to promotion...Also, film promotion is like an excellent game of billiards! The characters/spokespersons like the journalists and producers have to be satisfied and motivated. (Most of the time this is not easy, but with a high dosage of diplomacy and savoir faire...something which we love to exceed in...)
Our Formula... which is, however, different with each production:
There isn't really a formula, as each production is different, but let's imagine a production with the following elements:
- A Spanish - US Co-production
- With actors from both countries and different regions
- The story is of an international maffia specializing in smuggling luxury vehicles
- In many of the scenes, the important presence of two Dogo dogs, whose Danish trainer lives in Logroño
- Part of the shoot will take place in the country house of a famous Barça player.
What role would we play in a case like this?
1. Edit a press realease about pre-production, for the specialized media and, also for the local media of the shoot location.
2. Collect enough data to edit a bio of the most important stars, and the more interesting co-stars.
3. Same goes for for the director and dog trainer.
4. Translate all the material into English (and the trainers bio into Danish for distribution in Denmark, not forgetting his place of birth however small it might be).
5. Make or get one (or even better, various) recent photographs to go with each bio.
6. Edit a press realease about beginning film production.
7. Invite the media for the first day of shooting (trying to coordinate a plan with the Director and Producer in which a few scenes are shot the first day and if possible with the participation some of the actors, if not all).
8. Once shooting has begun, try to invite all the media, individually, to visit the set/ for telephone interviews/sending forms for us to ask the questions and returning them with prints.
The Media, whom do we contact?
"All of them". That is...
- The film media.
- The entertainment media.
- The ones specializing in animals for an article/interview with the dog trainer.
- Motor media for articles on car theft prevention/ luxury cars.
- A Sunday paper for an article on organized crime.
- The sports media as the shoot takes place on the property of a football player.
- The Danish media for an interview with the dog trainer.
- The US media, as the production is also American.
- Specialized/news/film Internet portals.... and much more!!
We make sure there are never more than two media teams present on the set at once, in order not to slow down production. (One for Radio or TV coverage and another for Print coverage)
HFM
Marina,334
entlo 5Tel & Fax:
(+34) 93-433 47 94Barcelona
Spain* Crisis PR
Our team knows that a film production is an economic adventure of great dimensions and that everyone involved is usually a bit on the edge....This implies, not only unexpected incidents, but in the worst case senario, accidents and heated arguments between the participants on the set.
We also have enough experience to be able to react quickly -many times imperceptible to the journalists- distracting them and taking them elsewhere until everything has gotten back to normal.
